Jesse Pollak has always been a pretty controversial figure when it comes to running Base, but this time, he might’ve pushed it too far.
Lately, Pollak’s been catching a wave of criticism for how aggressively he’s been promoting ZORA on X. From his recent posts, it looks like he’s got one mission: push ZORA no matter what.
Even though ZORA arrived late to the creator-content market, it has managed to find some success. Coinbase Ventures joined the $2M seed round and later participated in a $50 million venture round, valuing ZORA at around $ 600 million. Pollak keeps saying it’s about “tokenization,” but those numbers make it look more like a profit play than some noble vision to change the space.
Many people feel that ZORA is being forced down everyone’s throat solely so that Coinbase and Base can recoup their investment. And right now, that investment isn’t looking great. At full diluted value, they’re barely breaking even.
So the face of Base is tweeting random tickers, and all the charts look like this.
As much as I like Coinbase, I really don’t understand why they keep pushing this “tokenize everything” narrative.
What exactly are they trying to prove here? https://t.co/vHstaNleoS pic.twitter.com/YPWgDw8xi0
— moritz (@onchainmo) October 22, 2025
This Is Not The First Time Pollak Is Doing All This
Pollak’s been flooding social media with what people are calling an endless stream of “shitcoins.”
Random posts hyping new tokens that usually crash to zero soon after. It’s strange, but it’s not the first time he’s done this kind of thing.
Since the early days of Base, he’s always been active in random coin communities. Chatting with traders, even buying NFTs himself. It made him likable among the community back then, but most of those moves haven’t aged well, and it makes the whole “future of crypto” vision look shaky.
What Jesse’s doing with Zora — pushing creative tokens — isn’t necessarily wrong. He’s not forcing anyone to buy. Still, it doesn’t sit right with many people. One of the tokens he shilled, called Dominos, shot up to a $200K market cap before crashing back to zero within 24 hours. His pitch is all about “fans collecting for fun” and “content going viral,” but for many, it just feels like another pump-and-dump.
Having watched both the video and reading Jesse’s stupid posts I have come to one conclusion:
Jesse Pollak should’ve fired from Base/Coinbase https://t.co/biAFGKIxaX
— beleth (@3eleth) October 22, 2025
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Key Takeaways
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Jesse Pollak’s nonstop Zora shilling is turning off the Base community and raising serious questions about his leadership. -
His “creative token” push looks more like hype and short-term pumps than genuine innovation or long-term value.
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