Key Takeaways
- Polymarket has signed a multi-year exclusive partnership with the UFC, focusing on expanding crypto-integrated prediction markets related to mixed martial arts events.
- This deal follows Polymarket’s collaborations with other sports platforms, such as daily fantasy sports operators, to incorporate event-based prediction contracts.
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Polymarket, a prediction market platform, has signed a multi-year exclusive deal with UFC, the mixed martial arts organization, to expand crypto-integrated prediction markets.
The partnership builds on Polymarket’s recent collaboration with daily fantasy sports operators to integrate event contracts directly into their platforms. Prediction markets have gained traction across major sports leagues through similar deals that enable betting on specific outcomes.
Polymarket currently offers prop betting options for UFC fights, including round-specific outcomes for upcoming cards. The platform has been expanding its sports betting capabilities as prediction markets become more mainstream in professional athletics.
This is a developing story.