Chili’s has poured $105 million into its marketing budget in just 3 years—and sales are sizzling
“Chili’s is officially back, baby back,” Brinker CEO Kevin Hochman said in the company’s fourth-quarter earnings report released Wednesday, a nod at the beloved casual-dining chain’s iconic jingle from the 1990s. Chili’s has been winning at fast-casual dining this year while competitors have stifled due to tariffs and changing dining habits. The brand has made … Read more