TikTok-fueled K-beauty boom triggers a retail race in the U.S.
Carly Xie looks over facial mask items at the Face Shop, which specializes in Korean cosmetics, in San Francisco, April 15, 2015. Avila Gonzalez | San Francisco Chronicle | Hearst Newspapers | Getty Images On a recent Saturday at an Ulta Beauty store in midtown Manhattan, Denise McCarthy, a mother in her 40s, stood in … Read more