Gen Z has a different attitude about dining from baby boomers and millennials—and it shows in smaller tickets at chain restaurants
When Mia Jones goes out to eat with her friends, she wants something that’s just right: not overly popular, but also has a cool aesthetic. “If the restaurant is too viral, I don’t want to go, but if there’s no buzz around it I won’t go,” Jones, a 26-year-old growth strategist with brand consultancy Redscout, … Read more