Walmart-backed PhonePe winds down its Pincode app in yet another e-commerce step back
In its latest retreat from India’s crowded online retail market, Walmart-backed fintech giant PhonePe has wound down its Pincode e-commerce app and will shift the business toward B2B services for offline merchants. On Thursday, PhonePe founder and group CEO Sameer Nigam said operating a consumer-facing quick-commerce app had become a distraction from the company’s core … Read more
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