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What to expect when Starbucks (SBUX) reports its Q4 2025 earnings results

Shares of Starbucks Corporation (NASDAQ: SBUX) stayed red on Monday. The stock has dropped 8% in the past three months. The coffeehouse chain is scheduled to report its earnings results for the fourth quarter of 2025 on Wednesday, October 29, after market close. Here’s a look at what to expect from the earnings report: Revenue … Read more

Starbucks (SBUX): A look at the java giant’s initiatives in its biggest market

Shares of Starbucks Corporation (NASDAQ: SBUX) stayed red on Friday. The stock has dropped 8% in the past three months. The coffeehouse chain is in the midst of a turnaround effort against a backdrop of continued sales declines in its largest market, North America. Even as it appears to make progress on many fronts, it … Read more

Starbucks chases Gen Z nostalgia, betting $1 billion on plan to bring back the ‘third place’

On Thursday, the coffee giant unveiled a $1 billion restructuring plan that will shutter more than 100 North American cafés, cut 900 non-retail jobs, and remodel over 1,000 locations.  The reset, CEO Brian Niccol said, is about restoring warmth and comfort—an effort to re-create the “third place” he has championed since taking the helm last … Read more

Starbucks to close stores, lay off workers in $1 billion restructuring

In the message to employees Thursday, Niccol said the company had reviewed and identified stores where the company would be “unable to to create the physical environment our customers and partners expect, or where we don’t see a path to financial performance.” In addition to focusing on the customer experience, Niccol has enacted additional changes … Read more

Starbucks CEO says the company is doubling down on protein and gluten-free options

Starbucks is betting big on the health-conscious consumer movement with plans to dramatically expand its protein and gluten-free offerings, marking a significant shift in the coffee giant’s food strategy as CEO Brian Niccol seeks to revitalize the brand since taking the reins last year. Speaking at Fast Company’s Innovation Festival on Tuesday, the 51-year-old coffee-chain … Read more

‘Selling coffee beans to Starbucks’ – how the AI boom could leave AI’s biggest companies behind

How much do foundation models matter? It might seem like a silly question, but it’s come up a lot in my conversations with AI startups, which are increasingly comfortable with businesses that used to be dismissed as “GPT wrappers,” or companies that build interfaces on top of existing AI models like ChatGPT. These days, startup … Read more

Starbucks CEO Brian Niccol’s turnaround plan—and whether analysts think he’s earning his $100 million pay package

The world’s biggest coffee chain just completed its first trip around the sun under CEO Brian Niccol, the former Chipotle chief executive who got a ~$100 million pay package to join Starbucks one year ago this week. Since pivoting from black and pinto beans to roasted and ground ones, Niccol has been trying to reverse Starbucks’s falling … Read more

Dietitian Shares How She’d Modify Starbucks’ New Fall Menu Drinks

In case you haven’t heard, the Starbucks’s new Fall Menu drinks are back for another year! Bringing back old favorites and new additions, the drink line-up this year features familiar fall flavors like pumpkin and pecan. Mixed with classic Starbucks offerings like chai lattes and cold brew, there’s plenty of options to choose from next … Read more

Starbucks health craze-influenced protein coffee resembles weight-loss influencers had been concocting in its drive thru for months

Everything is being protein-ified. Now it’s Starbucks’ turn. Consumer and retail brands have ventured beyond powder in an attempt to capture health-conscious customers who might search for their protein fix in every day bites like cereal or popcorn. Now the coffee chain, known for its sugary speciality drinks, wants in. Starbucks announced a new product … Read more

Starbucks’ CEO is ditching a merit system and giving all salaried staff a flat 2% pay raise instead

Starbucks will provide a flat 2% pay bump to all salaried employees in North America this year as the coffee chain looks to minimize costs as part of CEO Brian Niccol’s turnaround efforts. Under Niccol’s leadership, Starbucks has required some remote workers to relocate to its headquarters and tightened return-to-office policies for corporate employees. The … Read more

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