After popularizing ‘sober curious’ culture, Gen Z is boosting its booze intake in line with other generations
Gen Z is drinking more, and it may be a sign that they are better off. The generation that popularized “cool” sobriety and the “sober-curious” movement is now changing habits, according to a study of 26,000 respondents across 15 markets worldwide by drinks data and insights provider IWSR. The survey found that, overall, 73% of … Read more