For Gen Z, quiet luxury is dead—they’re packing lunch at home while shelling out on conspicuous consumption
When economist Thorstein Veblen coined the term “conspicuous consumption” in 1899, he was describing a new kind of social display: one where people bought goods not out of need but as “trophies of success.” To Veblen, the emerging “leisure class” proved its superiority not by labor or contribution but by its seeming exemption from work and … Read more