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Gen Z’s beloved ‘Italian Brain Rot’ is unproductive and pointless—and that may be the point

It’s normal to “view the thing the newest generation is doing with fear and suspicion,” she said, pointing to how past generations have had similar concerns about the detrimental effects of comic books, television and even novels at one time. Concerns about brain rot — that it is unproductive and pointless — actually reveal a … Read more

RHOC’s Katie Ginella ‘Rot in Bed’ for Weeks After Lie Detector Test

The truth of the matter is Katie Ginella’s experience with the lie detector test wasn’t a pleasant one. “I think after the Persian New Year party, there is the biggest shift in the whole season. I was gutted,” Katie, 41, exclusively shared with Us Weekly before the Thursday, August 28, episode of The Real Housewives … Read more

Former Googlers’ AI startup OpenArt now creates ‘brain rot’ videos in just one click

AI-generated “brain rot” videos are popping up all over the internet and getting a lot of attention. Currently gaining traction among younger users, these clips feature wild characters, like a shark wearing sneakers and a ballerina with a cappuccino for a head. One startup driving this trend is OpenArt, founded by two former Google employees … Read more

The words that defined 2024—from ‘enshittification’ to ‘brat’ and ‘brain rot’

Just before the 2024 U.S. election, Collins Dictionary chose brat as its word of the year. The publisher defined it as “characterized by a confident, independent, and hedonistic attitude.” Not coincidentally, it was also the name of a chart-topping album released by Charli XCX in June 2024. Michael Kovac—Getty Images for Spotify

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