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ChatGPT referrals to retailers’ apps increased 28% year-over-year, says report

New data shows ChatGPT’s growing influence as a referrer to e-commerce websites, as well as how small its slice of this market is currently. According to a new analysis by mobile app insights provider Apptopia, ChatGPT referrals to retailer mobile apps increased 28% year-over-year over the Black Friday holiday shopping weekend, running from Thanksgiving Day … Read more

AI referrals to top websites were up 357% year-over-year in June, reaching 1.13B

AI referrals to websites still have a way to go to catch up to the traffic that Google Search provides, but they’re growing quickly. According to new data from market intelligence provider Similarweb, AI platforms in June generated over 1.13 billion referrals to the top 1,000 websites globally, a figure that’s up 357% since June … Read more

ChatGPT referrals to news sites are growing, but not enough to offset search declines

Referrals from ChatGPT to news publishers are growing, but not enough to counter the decline in clicks resulting from users increasingly getting their news directly from AI or AI-powered search results, according to a report from digital market intelligence company Similarweb. Since the launch of Google’s AI Overviews in May 2024, the firm found that … Read more

Bluesky makes it easier for publishers to track referrals

Social network Bluesky, an open source X rival, has made a change that will allow publishers to better track the referral traffic originating from posts on its platform. According to a comment from Bluesky employee Emily Liu, the company is now sending referral traffic through Bluesky’s “go” subdomain to make it easier for publishers to … Read more

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