From Doritos to Pop-Tarts, Big Food’s $67 billion obsession is protein-packed everything: ‘It’s going to keep coming’
Health-conscious Gen Z consumers and Ozempic users looking to maintain muscle mass are pushing the packaged-food industry to pack every food with protein, and the trend is just getting started. With the fortified protein market set to hit more than $100 billion by 2030, according to Grand View Research, Big Food is diving into a … Read more