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How Campbell’s leaked audio turned a pantry staple into a PR crisis

Just as families across the U.S. were heading into Thanksgiving weekend and stocking up on Campbell’s staples, a leaked audio recording landed online of a company vice president mocking Indian workers, calling customers “poor people,” and claiming its soups contained “bioengineered” or “3D” meat. The timing was combustible. A brand associated with holiday comfort was … Read more

Your pantry can reveal your age, social circle, and even how confident you might be feeling about the economy

Tucked in cupboards and buried in freezers are quiet clues about household habits. They reveal not only what people eat, but who they are—their ages, hobbies, relationships, and even how far they’ll go on a culinary adventure. To Hormel Foods’ in-house cultural anthropologist, Tayna Rodriguez, these items paint a rich picture of evolving consumer behavior. … Read more

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