How Campbell’s leaked audio turned a pantry staple into a PR crisis
Just as families across the U.S. were heading into Thanksgiving weekend and stocking up on Campbell’s staples, a leaked audio recording landed online of a company vice president mocking Indian workers, calling customers “poor people,” and claiming its soups contained “bioengineered” or “3D” meat. The timing was combustible. A brand associated with holiday comfort was … Read more
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