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Nike (NKE) bets on innovation and brand distinction to get back on track

Nike’s (NYSE: NKE) stock rallied after the sneaker giant reported stronger-than-expected fourth-quarter results last week. However, the numbers declined year-over-year as the company continued to experience sales slowdown across major markets and operating segments. The management is relying on its Win Now actions to drive the business turnaround. After recent gains, NKE is trading close … Read more

NKE Earnings: Nike Q4 2025 profit drops on lower revenues

NIKE, Inc. (NYSE: NKE) on Thursday reported a sharp fall in earnings for the fourth quarter of 2025, hurt by a slowdown in sales across major markets and operating segments. However, earnings beat estimates. The sneaker giant reported a net income of $211 million or $0.14 per share for the fourth quarter, compared to $1.50 … Read more

Nike (NKE) Q4 2025 earnings

A shopper walks past a Nike store, as global markets brace for a hit to trade and growth caused by U.S. President Donald Trump’s decision to impose import tariffs on dozens of countries, in the King of Prussia Mall in King of Prussia, Pennsylvania, U.S., April 3, 2025.  Rachel Wisniewski | Reuters Nike reported fiscal … Read more

Can Nike (NKE) achieve sustainable growth under new leadership?

Nike, Inc. (NYSE: NKE) is banking on innovations in its product portfolio and improvements in the operating environment to regain strength, while it continues to grapple with multiple headwinds affecting sales. The Win Now strategy introduced by new CEO Elliott Hill focuses on strengthening wholesale partnerships and optimizing inventory management to position the company for … Read more

NKE Q3 Call Highlights: Inventory Overhaul, Premium Push, and China Challenges!

Nike Inc., the world’s largest supplier of athletic shoes and apparel and a major manufacturer of sports equipment, in its Q3 earnings call discussed their strategic reset focused on clearing excess inventory through wholesale returns while elevating their marketplace to a full-price presentation. Management emphasized on their “Win Now” strategy, highlighting successful new product launches … Read more

Nike (NKE) Q3 2025 earnings

Pedestrians walk past a Nike store featuring a modern design and mannequins displaying winter apparel on December 5, 2024, in Wuhan, Hubei Province, China.  Cheng Xin | Getty Images Nike beat Wall Street’s expectations for its key holiday quarter but sales were down 9% across the business, driven by weakness in China. In the three … Read more

Nike’s (NKE) troubles seem far from over as it gears up for Q3 earnings

Nike, Inc. (NYSE: NKE) is expected to report third-quarter results on March 20, after the close of regular trading. The sneaker giant has adopted a strategy focused on aggressive sports marketing and innovations centered on its sports-led portfolio. While those efforts are expected to drive a turnaround, it may take some time before the company … Read more

After a weak first half, will NIKE (NKE) hit the recovery path this year?

After a protracted slowdown, NIKE, Inc. (NYSE: NKE) is working on a turnaround plan to regain the brand’s strength. In recent years, the sneaker giant’s overall performance has not been very impressive, as the mass shift to online shopping and intense competition have taken a toll on sales. Nike’s stock, which has been in a … Read more

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