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Important takeaways from Nike’s (NKE) Q1 2026 earnings report

Nike, Inc. (NYSE: NKE) has reported mixed first-quarter results, with earnings down year-over-year but ahead of estimates, and revenue rising above expectations. After a long slowdown, it appears that the company’s turnaround efforts are bearing fruit, benefiting from its Win Now and Sport Offense strategies, launched under CEO Elliott Hill who rejoined the company last … Read more

Nike’s ‘Why do it?’ messes with one of the most iconic taglines, skeptics say

Nearly 40 years ago, Nike introduced its iconic “Just Do It” slogan, which ultimately became one of the most successful and influential marketing campaigns in U.S. company history. It launched with a series of TV ads featuring athletes of all ages and abilities, and resonated with customers for its simplicity and authenticity. Since then, it’s … Read more

Nike’s Stock Soars on China Production Shift: What’s Driving the Surge and What Traders Need to Know

Well, folks, strap on your sneakers because Nike (NKE) is sprinting out of the gate today, and it’s got Wall Street buzzing like a crowd at a championship game! As of this writing, Nike’s shares are up a whopping 14.95%, making it one of the biggest gainers in the market. Why the big jump? The … Read more

Nike’s founder, a Walmart heiress, and the owner of the Dallas Cowboys are among the billionaires bankrolling March Madness Sweet 16 schools

Considering the sports entertainment industry is estimated to be worth $2 trillion, it’s no surprise America’s ultrawealthy are eager to throw money at the nation’s storied college athletics programs.  There is a healthy list of more than a dozen billionaires who are bankrolling the schools in this year’s March Madness tournament. Some of these high-net-worth … Read more

Nike’s (NKE) troubles seem far from over as it gears up for Q3 earnings

Nike, Inc. (NYSE: NKE) is expected to report third-quarter results on March 20, after the close of regular trading. The sneaker giant has adopted a strategy focused on aggressive sports marketing and innovations centered on its sports-led portfolio. While those efforts are expected to drive a turnaround, it may take some time before the company … Read more

How Nike’s new CEO plans to rebound from its worst year ever

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