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Are Disgruntled NFT Holders About to Take Down Nike?

The swoosh just got dragged into a legal mess, and NFT holders want blood.  Nike is facing a class-action lawsuit in Brooklyn over the collapse of RTFKT, its high-profile NFT venture. Investors say Nike hyped the platform, then killed it—leaving them stuck with heavy losses. Allegations range from false advertising to selling unregistered securities. This … Read more

Investors sue Nike for $5m, allege RTFKT shutdown was a rug pull

A cohort of non-fungible token holders has filed a class-action lawsuit against Nike over the abrupt shutdown of its RTFKT platform. According to a filing with the U.S. District Court for the Eastern District of New York, the plaintiffs claim Nike carried out a “rug pull” by promoting sneaker-themed NFTs, pocketing profits from initial and … Read more

Gap, Nike and Levi’s took years to diversify from China. Now sky high tariffs on nations like Vietnam are ruining their strategies

© 2025 Fortune Media IP Limited. All Rights Reserved. Use of this site constitutes acceptance of our Terms of Use and Privacy Policy | CA Notice at Collection and Privacy Notice | Do Not Sell/Share My Personal InformationFORTUNE is a trademark of Fortune Media IP Limited, registered in the U.S. and other countries. FORTUNE may receive … Read more

Best Running Shorts, Tested and Reviewed (2025): Nike, Asics

Running shorts come in a wide variety of styles. Shorter shorts tend to be suited to shorter, faster runs, while two-in-one shorts and longer lengths are often used for longer distances and trails. You may find that there’s a lot of crossover. Long inseams and superlight fabrics are now suitable for speed while offering good … Read more

Can Nike (NKE) achieve sustainable growth under new leadership?

Nike, Inc. (NYSE: NKE) is banking on innovations in its product portfolio and improvements in the operating environment to regain strength, while it continues to grapple with multiple headwinds affecting sales. The Win Now strategy introduced by new CEO Elliott Hill focuses on strengthening wholesale partnerships and optimizing inventory management to position the company for … Read more

As Nike lags, CEO Elliott Hill said Ohio Buckeyes coach Ryan Day revealed the key to a strong offense

Nike CEO Elliott Hill, who has less than six months on the job, asked Ohio State Buckeyes football coach Ryan Day how to stay on offense.   Day told Hill the national championship team applies pressure constantly in all three phases of the game, no matter what team they’re playing against: Get vertical down the field … Read more

DOGE cuts and tariffs hit Accenture and Nike hard

Nike’s “Just Do It” ad slogan on Feb. 5, 2025, in London, England. Richard Baker | In Pictures | Getty Images The Trump administration’s radical overhaul of the federal government and economic policy is bleeding into corporate numbers. Nike reported earnings Thursday, and cautioned that it expects sales in its current quarter to plunge because … Read more

Nike (NKE) Q3 2025 earnings

Pedestrians walk past a Nike store featuring a modern design and mannequins displaying winter apparel on December 5, 2024, in Wuhan, Hubei Province, China.  Cheng Xin | Getty Images Nike beat Wall Street’s expectations for its key holiday quarter but sales were down 9% across the business, driven by weakness in China. In the three … Read more

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