Buying Warner Bros. Gives Netflix What It’s Always Needed: An Identity
Close your eyes, think for a minute, and tell me: What is a Netflix Movie? OK, try again: What is a Netflix Show? Sure, it’s easy to rattle off some killer titles—KPop Demon Hunters, Stranger Things—but Netflix has never really had a brand identity. It’s not, like Disney, the home of Star Wars and Mickey … Read more
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