Taylor Swift and ‘productive paranoia’: HBR breaks down the hustle and mindset that built a $1.6b net worth and a generational musician
Taylor Swift’s rise is a master class in strategy—rooted in constant reinvention, platform-savvy releases, and fan-centric execution—and it provides a timely frame for the Oct. 3 rollout of her new album The Life of a Showgirl. Her latest album’s cinematic release-party strategy and collectible editions extend a well-honed playbook that blends scarcity, spectacle, and direct-to-fan … Read more
