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Mattel taps OpenAI to help it design toys, other products

Polly Pocket may one day be your digital assistant. Mattel Inc., the maker of Barbie dolls and Hot Wheels cars, has signed a deal with OpenAI to use its artificial intelligence tools to design and in some cases power toys and other products ​based on its brands. The collaboration is at an early stage, and its first release won’t be announced … Read more

OpenAI and Barbie-maker Mattel team up to bring generative AI to toy-making, other products

Barbie-maker Mattel and OpenAI have teamed up to bring generative AI to the toy-making and ever-expanding pipeline of IP repackaging. This partnership marks new territory for OpenAI, which has signed licensing deals with news publishers and enterprise players, but never a toy-maker. However, it’s consistent with the AI giant’s overall strategy of embedding itself across … Read more

Mattel gets 40% of its toys from China and says it will raise prices ‘where necessary’ to offset Trump tariff costs

Mattel Inc., the maker of Barbie dolls, Hot Wheels cars and other popular toys, said Monday that it would have to raise prices for some products sold in the U.S. “where necessary” to offset higher costs related to President Donald Trump’s tariffs. The El Segundo, California-based company said the increases are necessary even though it is speeding … Read more

LeBron James becomes first pro male athlete Barbie doll as Mattel bets on adult customers

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Mattel (MAT): A look at the toymaker’s evolving strategy and its opportunities

Shares of Mattel, Inc. (NASDAQ: MAT) stayed green on Wednesday. The stock has dropped 4% over the past month. Over the past few years, the toymaker has been focused on transforming its business and expanding its offerings. It continues to see significant opportunity for growth in verticals close to the toy business. Here’s a look … Read more

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