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Treasury Secretary Scott Bessent leveled harsh criticism at the operations of the World Bank and the International Monetary Fund on Wednesday even as he tried to reassure nervous investors that the United States would maintain its global leadership role. “America first does not mean America alone,” he said in a speech to the Institute of International Finance, where he … Read more
Consumers value companies that create meaning, as do employees. This growing demand has created opportunities for platforms to facilitate meaningful corporate engagement through innovative solutions that give back to society. French startup Dift is one example, with a platform that helps companies reward their clients and employees with donations that support social and environmental causes … Read more
The movie Jennifer’s Body was “perfect” to Amanda Seyfried — except when it comes to the film’s marketing. “I can’t critique this movie, to me it’s perfect. It’s got balls. [Screenwriter] Diablo Cody was outspoken and beautiful and smart and funny,” Seyfriend, 39, said in an interview with Variety published on Saturday, March 22. “We … Read more
While Rippling and Deel duke it out in the field and in the courtroom alleging illegal sales and marketing tactics, here’s another way to boost business growth: pick up a massive sum of cash to expand your operations in those areas. Factorial, the Barcelona-based “unicorn” startup that provides an all-in-one HR platform in the cloud … Read more
Last decade, companies like Segment rewrote the book on how organizations used APIs to merge data from disparate apps to improve marketing strategies. Today, a startup called Hightouch — co-founded by a former engineering manager at Segment — is announcing $80 million in funding for the next chapter: a platform that lets sales, marketing, and … Read more
Unlock the Editor’s Digest for free Roula Khalaf, Editor of the FT, selects her favourite stories in this weekly newsletter. When I first read the other week that Starbucks was encouraging its staff to write notes on customers’ coffee cups such as “you’re amazing” and “seize the day”, I thought it was a joke. But … Read more
When EJ Cho started his first company in 2018, he was exposed to what it takes to market a product. He was surprised to find a market filled with different single-use tools. “It was a very frustrating experience,” Cho told TechCrunch. “I had to learn and juggle all these different tools. It felt like a … Read more
Donald and Melania Trump’s entry into the crypto space with their meme tokens has sparked debate over regulatory strategy. Zach Burks, CEO and founder of Mintology, a blockchain service provider, believes that by branding their tokens as “memes” rather than “coins,” Trump appears to be positioning them outside the scope of securities laws, an approach … Read more
Rick Miller, a partner at marketing analytics company Big Chalk, revealed the companies who produced the most memorable Super Bowl ads last year. Read More
In a fragmented music landscape, “TikTok served as sort of the one lightning rod where popularity could actually coalesce into a hit.” Read More
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