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Chili’s has poured $105 million into its marketing budget in just 3 years—and sales are sizzling

“Chili’s is officially back, baby back,” Brinker CEO Kevin Hochman said in the company’s fourth-quarter earnings report released Wednesday, a nod at the beloved casual-dining chain’s iconic jingle from the 1990s. Chili’s has been winning at fast-casual dining this year while competitors have stifled due to tariffs and changing dining habits. The brand has made … Read more

Tesla chief designer: Accidentally destroying Cybertruck windows was ‘great marketing opportunity’

Some may call Franz von Holzhausen’s accidental destruction of a Tesla Cybertruck window a blunder; von Holzhausen would prefer to call it a “great meme” instead. During the 2019 reveal presentation of the Tesla Cybertruck, von Holzhausen, the company’s chief designer, threw steel balls at the vehicle, intending to demonstrate the windows CEO Elon Musk … Read more

Ryan Reynolds’ Maximum Effort ad agency turned Astronomer’s viral moment into marketing gold

Ryan Reynolds’ Maximum Effort production company was involved with the latest Astronomer video featuring Gwyneth Paltrow. The ad is being hailed as a master class in crisis PR. It comes days after the former CEO and former head of HR were seen embracing at a Coldplay concert. Astronomer might have gotten the last laugh following … Read more

AT&T’s CFO and CMO have key advice on how to think about marketing

Good morning. Traditionally, many CFOs viewed marketing as a cost center, but more are now seeing it as a growth accelerator. AT&T (No. 37 on the Fortune 500) illustrates how finance and marketing can work together to support business expansion. I sat down with Pascal Desroches, AT&T’s senior EVP and CFO, and Kellyn Smith Kenny, chief … Read more

I went from side-hustling to running a $27 million-a-year marketing agency that works with MrBeast: Here’s my most important investment 

Being in the C-suite is a high-pressure job with long hours, board responsibilities, and intense scrutiny. But what is it like to be a top executive when you’re off the clock? Fortune’s series, The Good Life, shows how up-and-coming leaders spend their time and money outside of work. Today, we meet Ed Fuller, the 35-year-old founder … Read more

Google brings its AI-powered marketing tools to India after ‘Google tax’ repeal

Google has launched a suite of its AI-powered advertising tools in India, which debuted in the U.S. in May, as the repeal of the so-called “Google tax” has made the South Asian market more attractive to global tech firms selling online ads. In March, the Indian government scrapped its 6% levy on digital advertisements, effective … Read more

OpenAI’s marketing head takes leave to undergo breast cancer treatment

OpenAI’s head of marketing, Kate Rouch, has announced she’s stepping away from her role for three months while she undergoes treatment for invasive breast cancer. In a post on LinkedIn, Rouch says that Gary Briggs, Meta’s former CMO, will serve as interim head of marketing during her leave. “Earlier this year — just weeks into … Read more

The path to CEO is starting to run through marketing

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Digital marketing used to be about clicks, but the rise of ChatGPT means it’s ‘now all about winning the mentions’

Some consumers are beginning to shop using ChatGPT, and digital marketing that’s geared toward web searches must shift too, experts say. The threat that generative AI poses to search engines was highlighted when Apple’s senior vice president of services said Safari web browsing recently decreased for the first time in 20 years, attributing it to … Read more

XTB Reports Record $155M in Q1 2025 Revenue; Profits Remain Flat Amid Rising Marketing and Staffing Costs

International forex and CFD broker XTB reported $155 million in total revenue for the first quarter of 2025. Based on recent XTB financial results, this is the Polish brokerage’s strongest-ever revenue performance since its launch in 2004. Despite the record-breaking XTB Q1 2025 earnings, the Polish trading platform’s high operational costs, mostly consisting of costs … Read more

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