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The marketing guru who helped turn Khosla Ventures into an AI powerhouse is moving on

Shernaz Daver is small in stature but big in influence. Over three decades in Silicon Valley, she’s mastered the art of getting anyone on the phone with a simple text: “Can you call me?” or “Let’s talk tomorrow.” And they do. Now, as she prepares to leave Khosla Ventures (KV) after nearly five years as … Read more

Adobe to buy Semrush, sending marketing platform’s shares up 70%

Adobe CEO Shantanu Narayen speaks during an interview with CNBC on the floor at the New York Stock Exchange on Feb. 20, 2024. Brendan Mcdermid | Reuters Adobe said Wednesday that it reached a deal to acquire search engine marketing platform Semrush for $1.9 billion to boost its tools for marketers in the age of … Read more

AirOps raises $40 million Series B at $225 million valuation to rethink marketing in the age of AI

For marketers, search engine optimizers, and yes, lowly journalists, the sky is falling down. All conventional wisdom on how to win traffic from Google is crumbling, with the new black box of chatbots emerging in its stead. And while there are plenty of tools that can tell you how badly you’re performing in ChatGPT or … Read more

Cluely’s Roy Lee on the ragebait strategy for startup marketing

Cluely’s Roy Lee has a message for startup founders: you should be thinking harder about how to go viral. “Generally, if you’re not in deep tech, then you need to low-key deep focus on distribution,” Lee told the crowd at Disrupt 2025. But he also made it clear that not everyone was cut out for … Read more

Rivian CEO takes top marketing role in shakeup ahead of R2 launch

Rivian’s founder and CEO RJ Scaringe is taking on a new role at his company as part of a restructuring ahead of next year’s launch of the R2 SUV, which involves a layoff of more than 600 employees. Scaringe told employees in an email on Thursday that he will be acting as Rivian’s chief marketing … Read more

McKinsey: CMOs and CFOs must unite to solve marketing tech ROI gap — with help from AI

Good morning. Marketing technology, or “martech,” promises smarter customer engagement—but without clear ROI, it risks becoming a digital money pit. Chief marketing officers and chief financial officers play a major role in preventing that. Email marketing tools, customer data and automation platforms, and social media and campaign management systems are all examples of martech. Their … Read more

For OpenAI’s chief revenue officer, research chops rather than ‘big marketing efforts’ are key to winning customers

OpenAI may have started the generative AI boom in 2022, but with the world’s most powerful tech companies all turning up the competitive heat in AI, the maker of ChatGPT knows it needs to continually prove itself to customers. For Ashley Kramer, OpenAI’s chief revenue officer, that means leaning on the company’s roots as a … Read more

I’m an expert in viral marketing and make my bones reaching Gen Z. The American Eagle and e.l.f. ragebait is just gasoline on the fire

What in the marketing department is going on? That’s what many people have been asking themselves after American Eagle dropped its “blue jeans” Sydney Sweeney campaign and e.l.f. Cosmetics launched their latest ad featuring the controversial comedian Matt Rife — only to watch both go viral for all the wrong reasons. Was this accidental? Intentional? … Read more

DC tourism launches new marketing ads as National Guard cleans up capital

NEWYou can now listen to Fox News articles! National Guard troops deployed under President Donald Trump’s sweeping federal takeover of the capital were spotted this week picking up trash bags in Lafayette Park, the National Mall and the Tidal Basin.  About 110 soldiers have been assigned to cleanup duty as part of a White House-directed … Read more

THORChain Forgoes Burning for Marketing: Will RUNE USD Break $2?

THORChain is one of the largest DeFi platforms and a leader in cross-chain token swapping. Despite commanding hundreds of millions in market cap and enabling weekly trading of millions worth of assets, its native token, RUNE, has faced it tough. After a spectacular end to 2024, RUNE USD came under immense selling pressure. Prices not … Read more

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