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When LVMH inked an estimated $1 billion deal with Formula One late last year, it marked a turning point for the luxury company’s involvement in sports. F1 is the most elite motorsport, with 24 races worldwide. LVMH’s 10-year collaboration involves three of its brands participating in the events, including Tag Heuer replacing Rolex as the … Read more
The CEO heading up operations for designer empire LVMH in the U.S. said he’s glad to see the back of the ‘quiet luxury’ trend. Driven by social media engagement, the ‘quiet luxury’ craze referred to a lifestyle and aesthetic focused on high-quality, timeless pieces largely free of branding. Anish Melwani, the chairman and CEO of … Read more
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