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How Heineken tapped into China’s beer market

Western consumer brands in China have long been coming to terms with the prospect of lower growth in the world’s second-largest economy. But demand for Heineken’s beers tells a different story. In 2023, sales volumes for the Dutch lager maker’s various brands, including Amstel, rose more than 50 per cent. Last year, as the overall … Read more

Stigma overshadows 0.0 drinks even as Diageo, Heineken and AB InBev bet big on it

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