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Ford Motor Co.’s new headquarters, the carmaker’s first central office switch since Dwight Eisenhower was president, is double the size of its old one with room for twice as many employees. The new HQ has seven restaurants as part of a 160,000-square-foot (14,864 square-meter) food hall, office space, design studios and fabrication shops. And, of course, … Read more
Japan is filled with tiny white trucks that farmers and commercial workers use to lug their gear along the narrow roads of a nation smaller than California. But Japanese Prime Minister Sanae Takaichi had another, more substantial truck in mind as she looked to build rapport with visiting U.S. President Donald Trump. Takaichi, who wants to improve economic … Read more
Ford CEO Jim Farley is issuing a wake-up call to America: the country’s economic strength depends not just on the innovation hotspots of Silicon Valley, but on the everyday industries that get things “moved, built, or fixed.” In a series of recent commentaries and interviews, Farley has been highlighting the mounting crisis in the “essential … Read more
Welcome back to TechCrunch Mobility, your central hub for news and insights on the future of transportation. To get this in your inbox, sign up here for free — just click TechCrunch Mobility! Ford made its big EV announcement early this week — a plan to invest $2 billion to transform its Louisville Assembly Plant … Read more
Ford’s renewed investment into its electric vehicles has the potential to either breathe new life into a division hemorrhaging money from past failed endeavors, or be a death knell for the American auto brand, analysts warned. The auto company announced on Monday a $5 billion plan to invest in how it manufactures its EVs, including … Read more
Doug Field, Ford’s chief EV, digital, and design officer, who formerly ran Apple’s car program and led the development of the Model 3 at Tesla, has been marshaling Ford’s in-house skunkworks team secretly developing this project. “We build a structural battery out of the cells, and that is the floor of the vehicle. So we … Read more
Ford Motor Co. will invest nearly $2 billion retooling a Kentucky factory to produce electric vehicles that it says will be more affordable, more profitable to build, and will outcompete rival models. The automaker’s top executive unveiled the new EV strategy Monday at Ford’s Louisville Assembly Plant which, after producing gas-powered vehicles for 70 years, will be … Read more
Ford said Monday it will invest $2 billion to transform its Louisville Assembly Plant into a factory capable of making a new generation of affordable EVs, starting with a mid-sized pickup truck with a base price of $30,000 that is slated to launch in 2027. This is not a standard factory upgrade. To reduce the … Read more
Donald Trump said Japan would accept imports of Ford’s huge F-150 pickup trucks, in the latest sign that the two countries are at odds in their understanding of a trade agreement the U.S. President announced last month. His comments came as Tokyo’s top negotiator headed to Washington to press the Trump administration to follow through … Read more
If you’ve recently bought one of Ford’s best-selling vehicles, like the wildly popular Bronco, the workhorse F-150, or the family-hauling Explorer, the company has some unsettling news for you. Ford is recalling a staggering 850,318 of its most iconic models worldwide, including 844,098 in the U.S. alone, from the 2021-2023 model years due to a … Read more
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