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Italian confectioner Ferrero, known for brands like Nutella and Kinder, is buying the century-old U.S. cereal company WK Kellogg in an effort to expand its North American sales. The Ferrero Group said Thursday it will pay $23 for each Kellogg share, or approximately $3.1 billion. The transaction includes WK Kellogg Co.’s six manufacturing plants, and the marketing … Read more
Boxes of various Kellogg’s cereals are displayed on shelves at a Walmart Supercenter on May 6, 2025 in Austin, Texas. Brandon Bell | Getty Images Chocolate maker Ferrero has agreed to buy cereal giant WK Kellogg in a deal valued at $3.1 billion. WK Kellogg, which makes U.S. childhood staples such as Froot Loops and … Read more
Ferrero International SA, a closely held Italian candy maker, is close to acquiring cereal producer WK Kellogg Co. for about $3 billion, according to people with knowledge of the matter. Talks are advanced and a deal could be announced this week, the people said, asking not to be identified discussing private information. Shares of Kellogg … Read more
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