F1 has thrived by democratizing what was once a ‘look, don’t touch’ sport, says McLaren Racing CEO Zak Brown
Good morning. If F1 has suddenly appeared on your radar over the past few years, it’s due to a few factors: Liberty Media, team CEOs like McLaren Racing’s Zak Brown, consumer shifts, and the increasing role that sports play in corporate marketing. Liberty Media acquired Formula 1 racing from a consortium of investors in 2017 … Read more