Starbucks is pioneering the ‘coffeehouse of the future’ with comfy chairs and couches as its CEO pushes to reimagines its stores
CEO Brian Niccol has pushed for Starbucks to be more inviting to customers, and now some of its locations are seeing major changes aligned with his vision. Starting in New York and Southern California, Starbucks is enhancing its stores with premium features aimed at cultivating a “coffeehouse vibe,” as part of Niccol’s Back to Starbucks … Read more
