U.S. consumers are so strained they put more than $1B on BNPL during Black Friday and Cyber Monday
Financially strained and cautious customers leaned heavily on buy now, pay later (BNPL) services over the holiday weekend. Cyber Monday alone generated $1.03 billion (a 4.2% increase YoY) in online BNPL sales with most transactions happening on mobile devices, per Adobe Analytics. Overall, consumers spent $14.25 billion online on Cyber Monday. To put that into perspective, … Read more
https://www.profitablecpmrate.com/nsirjwzb79?key=c706907e420c1171a8852e02ab2e6ea4
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