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CMOs

McKinsey: CMOs and CFOs must unite to solve marketing tech ROI gap — with help from AI

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Good morning. Marketing technology, or “martech,” promises smarter customer engagement—but without clear ROI, it risks becoming a digital money pit. Chief marketing officers and chief financial officers play a major role in preventing that. Email marketing tools, customer data and automation platforms, and social media and campaign management systems are all examples of martech. Their … Read more

Snowflake, CrowdStrike CMOs on what CEOs should know

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– Marketing moves. Earlier this year, I had the pleasure of moderating a conversation between three high-level, repeat CMOs at March Capital’s annual Montgomery Summit in Los Angeles. In between discussion of the right time for a startup to hire a true CMO, the latest uses of AI in marketing, and go-to-market strategies, another topic … Read more

How CFOs and CMOs can team up to drive long-term growth

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Good morning. Some modern CFOs now view marketing as a growth center rather than a cost center. Yet, despite this shift in mindset, marketing is still taking a back seat at many companies, squeezed by trade tensions, economic uncertainty, and cautious consumer spending. New research from McKinsey highlights the evolving role of the chief marketing … Read more

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