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Italian confectioner Ferrero, known for brands like Nutella and Kinder, is buying the century-old U.S. cereal company WK Kellogg in an effort to expand its North American sales. The Ferrero Group said Thursday it will pay $23 for each Kellogg share, or approximately $3.1 billion. The transaction includes WK Kellogg Co.’s six manufacturing plants, and the marketing … Read more
General Mills Inc., a global food company known for producing and marketing popular brands like Cheerios, Pillsbury, Häagen-Dazs, and Betty Crocker, in its Q3 earnings call highlighted its strategy to address low consumer confidence through value-focused offerings, particularly in snacks. Management plans to accelerate organic growth in fiscal ’26 via increased marketing investment, pricing adjustments, … Read more
https://www.profitablecpmrate.com/nsirjwzb79?key=c706907e420c1171a8852e02ab2e6ea4