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bankrolling

Gen Alpha has surpassed $100 billion in spending power from side hustles and bankrolling parents—and Roblox and Nike are among the big winners

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Members of Gen Alpha are too young to drive themselves to a store or open up a credit card in their own names—but that hasn’t stopped them from spending nearly as much as the gross domestic product of Bulgaria. The youngest generation, born between 2010 and now, has eclipsed $100 billion in direct spending power … Read more

Nike’s founder, a Walmart heiress, and the owner of the Dallas Cowboys are among the billionaires bankrolling March Madness Sweet 16 schools

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Considering the sports entertainment industry is estimated to be worth $2 trillion, it’s no surprise America’s ultrawealthy are eager to throw money at the nation’s storied college athletics programs.  There is a healthy list of more than a dozen billionaires who are bankrolling the schools in this year’s March Madness tournament. Some of these high-net-worth … Read more

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