A few days ago, we learned KPop Demon Hunters would finally get some merchandise thanks to Hasbro and Mattel. If you’re a fan of Magic: The Gathering, good news for you: Huntr/x is coming to a set near you in 2026.
During its recent third quarter investor call, Hasbro CEO Chris Cocks said the Netflix film would come to its famous card game via the Secret Lair line. In talking it up, he expects it to do pretty well, saying “if we can figure out how to get people jazzed up about SpongeBob SquarePants collectible cards, I’m pretty sure we can do it with one of the biggest movies of all time.”
That KPop is getting a Lair drop is an easier ask compared to a full-blown deck similar to Spider-Man or Final Fantasy. The latter’s been a pretty big seller for Hasbro, and during the call, Cocks called the Secret Lair release for Spongebob one of its best ever. Given the movie’s been so big that Netflix is bringing it back to theaters a second (technically third) time and getting Hasbro to share the toy lin with Mattel, it’s easy to imagine the Secret Lair drop hitting big with newcomers and Magic fans—especially since by that point, the film will probably have been nominated for (or won) an Oscar or two.
We’ll have more on the Secret Lair drop for KPop Demon Hunters, including card artwork, as news emerges.
[via ICv2]
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